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Mortgage Brokers - The Number Of Mortgage Products Do Not Impress Your Clients
By Andrew Poletto
Almost every new Loan Officer, when they get in this business, says this phrase sooner or later: "my company is great, we have over 1000 different mortgage products to choose from."
I'm just a guilty for saying this as anyone. Heck, that was practically my calling card when I first started in the is business. I said that while sticking out my chest like Superman. I was it, I was the general mortgage public's knight in shining armor. I had soooooo many products to choose from, everyone would want to get a mortgage with me.
Well, I'm about to let out a little secret about this.....the general public DOESN'T CARE about how many products you have at your disposal. Yup, that's right, they don't give a hoot. Oh, don't get me wrong, that phrase is still cool to say and tell people, but don't think that phrase will win you business because it just won't.
A person looking for a Mortgage Broker does not base where he will get a mortgage on whether the Loan Officer has 5 or 5000 products available. They are looking for someone to get the job done at a fair and honest price. If you want to brag about all the lenders you have available, that's fine, go for it. What I'm saying is I wouldn't recommend any Loan Officer use that phrase for marketing purposes (unless he's in my market and we're competing with each other) because generally speaking, people don't like to hear bragging.
Let me ask you this, when was the last time you used that phrased and got business from it? Business other than someone you already knew? Please don't misunderstand, I'm not saying to not use that phrase. I'm saying to have someone else ready to get people to know and trust you, then they will get a mortgage from you. Get it?
And now, I would like to invite you to get "Mortgage Info With An Attitude". Free weekly answers about the mortgage business called the Mortgage Mailbag. As a bonus, you'll receive the Special Report, "The 5 Biggest Myths about the Pay Option Arm and the Real Truth About Them". You can access this free service and the bonus at http://www.MortgageMailbag.com
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Second Harvest Food Bank Specific links
Second Harvest Food Bank News
No Gifts Under The Tree? Some Families Are Struggling Just To Put ... - WSOCtv.com
No Gifts Under The Tree? Some Families Are Struggling Just To Put ... WSOCtv.com, NC - That's where organizations like Second Harvest Food Bank of Metrolina step in to help. Second Harvest provides food resources for nearly 650 partner ... |
Local food banks struggle as economy falters - The Pendulum
Local food banks struggle as economy falters The Pendulum, NC - The Second Harvest Food Bank of Northwest North Carolina has seen the lack of donations within these kinds of food pantries. Second Harvest works with 415 ... |
Morrow: Telethon to boost Second Harvest - Knoxville News Sentinel
Morrow: Telethon to boost Second Harvest Knoxville News Sentinel, TN - By Terry Morrow (Contact) Second Harvest Food Bank is seeking your help through its annual one-hour telethon (7 tonight on WATE, Channel 6). ... |
3 days in their shoes (and boxes) - Stockton Record
3 days in their shoes (and boxes) Stockton Record, CA - Donations: Pi Kappa Alpha will take monetary donations for the Second Harvest Food Bank at University of the Pacific's McCaffrey Center patio through Friday ... |
Tuna Jingle helping food bank - WTOC
Tuna Jingle helping food bank WTOC, GA - Patti says when she saw footage of the Second Harvest Food Bank's empty shelves, she immediately wanted to help. She also hopes to teach her children, ... |
Holiday Calendar - Florida Times-Union
Holiday Calendar Florida Times-Union, FL - Holiday Food Drive to benefit Second Harvest Food Bank and America's Second Harvest of Coastal Georgia, through Friday. Take non-perishable items to The ... |
Lighting Of The Green Helps Food Bank - NewsChannel5.com
Lighting Of The Green Helps Food Bank NewsChannel5.com, TN - The event this year served as the kick-off event for the Second Harvest Food Bank of Middle Tennessee's Feeding Hope Challenge campaign to collect 300000 ... Area Holiday Events Held |
UW-Madison students collaborate to help local families - University of Wisconsin-Madison University Communications
UW-Madison students collaborate to help local families University of Wisconsin-Madison University Communications, WI - The School of Library and Information Studies held a food drive from Nov. 12-24, raising 20-25 pounds of food to be donated to Second Harvest Foodbank of ... |
Students give back to community with pantry project - San Jose Mercury News
Students give back to community with pantry project San Jose Mercury News, USA - Burbank students in the school's Builders Club joined with West San Jose Kiwanis and Second Harvest Food Bank earlier this year to launch the program as ... |
Food shelf demand up 22 percent in Northland - Superior Telegram
Food shelf demand up 22 percent in Northland Superior Telegram, MN - “But we are seeking more food donations and it seems to be working.” Second Harvest Northern Lakes Food Bank provides nationally and regionally donated food ... |